Overview
Rawlings Sporting Goods Company, Inc. Is a leading manufacturer and marketer of sporting goods in the United States. Since the company’s inception in 1887, the goal of this re-brand was to respect the long history of equity within the iconic brand identity, while staying in alignment with the evolving role it plays in American society,
Solution
While reimagining the iconic brand identity for NPR I wanted to incorporate a slight vintage feel to draw in a new generation of followers as well as create nostalgia. It was important to set clear guides for logo use, typography, and brand emphasis, all while keeping in the confines of the new identity system.
Category
Branding, Packaging, Typography
Deliverables
Logo packaging, Website, Social media
Art Direction
Bradford Prairie
Typefaces
Pilat, Itc Officina
Completed
Fall 2020
