location serving the San Diego  & entire East County area. We are committed to offering only the finest floral arrangements and gifts, backed by service that is friendly and prompt. the name Calla is coming from Calla Lily because it has different colors and shapes so it means we offer so many new and trendy arrangements.
“I love flowers and want to share the joy of flowers with everyone. That's why each week I pick the very freshest, most seasonal flowers to create beautiful arrangements for our members.” Target audience 20 to 35, Middle rang
The Calla brand uses a bright color palette of blue and pink to show the brand culture we used simplicity and girly photos. Showing some of our arrangements  is a magazine and social media to help our customer to see the difference in Calla. The artistic website is showing the brand identity which is a simple menu and easy to reach out to.

Logo, Stationery, Website, Social media, Photography 

Art Direction
Bradford Prairie 

Eldwin script, Span condensed

March 1, 2022

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